For the first time ever The Purge franchise dared to go where it has never been before: daytime. In this latest installment The Forever Purge takes place during the day because – it never stops!
Also for the first time in franchise history, this film was led by two Mexican co-stars along with a Mexican director. A good portion of the script was in Spanish and Soda was called upon to produce behind-the-scenes content along with other marketing materials.
Soda balanced our marketing efforts in two languages and tailored creative to multiple audiences. We truly believe this kind of effort is what sets our team apart.