One of the fastest growing and most watched genres is unscripted television. The initiative for streaming platforms to grow their audience reach is at an all time high. Our clients at Prime Video launched Everybody Loves Natti – a show around the international music superstar, Natti Natasha.
Natti is a talented, hard-working, and entertaining artist that has a worldwide following of more than 35 million fans. In order to tell her heartfelt story it was clear that she deserved two very distinctive trailers that spoke directly to each audience. Soda prides itself on the ability to not only be fluent in bilingual marketing, but also innately understand the cultural nuances of our target audience.